Forrester recognized Triporama’s leadership position with tagging technology, noting that the Triporama Bookmarks tool was the first introduced by an online travel site. Forrester described Triporama Bookmarks this way: “Acknowledging that travelers visit many different Web sites while planning a trip, Triporama’s bookmarking tool lets travelers collect, label, and share what they’re looking at all over the Web with other members of their group.”